Cladica specialises in making marketing easy for pool builders to help scale businesses with ease.

Deal directly – and exclusively – with customers who are actively looking to build a pool

Leads through the power of Facebook and Google.

We help pool builders reach their target audience of people wanting to build pools. Our professional team has researched and tested where to focus ad-spend and youtube and google generate the best results for you and your business.

We only work with pool builders. We only do google and facebook ads.

We are a specialist company in creating leads for pool builders and pool builders only. This allows us to know exactly what works and what doesn't when it comes to marketing for pool builders. We target our ads towards motivated, qualified and ready to buy customers.

We build your website and sales funnel for you.

Our team will build a specific website to your company to help you and your customers have an easy experience when booking an appointment. Our software helps your website reach the top of the google results page as well as providing a sales funnel and pipeline, email and 2 way sms marketing, appointments, follow up emails, reputation management and much more.

Interested in working with us? Here's what it looks like.

Watch our free case study video. See if you qualify.

Watch our free case study video to make sure you and we can work together – click here now to find out.

Schedule your marketing

strategy session.

You then book a call using the online calendar that’s presented to you. We'll present our strategy to you.

Onboarding & campaign launch within 7 days.

That’s basically it. We watch your ads like hawks. There’s no time better than now – so click here and let’s start.

Frequently Asked Questions

How quickly do I get to see results with your approach?

It takes us roughly 7 working days to get things set up for you and then we start running your ads. Results – in the form of booked appointments – can appear the first day your ads run. Although we would expect it to take a few days before the specific set-up we’ve created for you finally beds in. 

From there, we refine your ads as results come in, looking for small improvements in order to increase overall results. That can take 3 – 4 weeks. But you’ll be getting appointments in the meantime – and we’ll be aiming to run the size of campaign necessary to keep your company fully busy throughout. You need to be able to handle the increased appointments and orders before we begin your ad campaign.

Why do you use Facebook and Google only? There are many ads platforms – why not diversify?

We have trialed many different types of ad platforms and when it comes to pool building. Facebook and Google ads have the highest tendency to produce leads out of the platforms we have tried.

This allows us to get the most out of the ad spend we are given, generate the highest amount of leads possible and get you the biggest return on investment.

When if times change as future generations reach the age where pool building is in their interest we will target our ads elsewhere, however for the time being Google and Facebook are the two dominant platforms when it comes to the amount of leads for your money.

Why must I qualify before I can work with you?

Small pool building companies with only a few years of experience will not be able to handle the leads we send them. 

We’ve seen it before. 

They become overwhelmed. And so they have to switch off their ad campaign, regroup and try to work out how to handle this new situation. 

Which means our services are no longer required for a while – which isn’t good business for us.

Whereas larger companies have already got things in order. 

Even if the new flow of leads is initially tough to handle, they’ll quickly adapt because they’ve already worked out their best processes, they already have good people in place… They simply need to upscale what they already do. 

Big pool builders don’t have to learn how to become a larger business – they just have to expand their current set-up.

We earn our money when our efforts are earning you your money. 

Small companies switching everything off because they’re overwhelmed doesn’t help our bottom line. Our growth is tightly bound to yours so as new business comes in… we want to be sure you can handle it. 

What if you work with another pool builder in my area, won’t that hurt my business?

That won’t happen. 

Before we take on a new client we make sure they’re right for us. In other words we first qualify them (just like we qualify new clients for you).

Part of that qualification is: do we already have a client in the area you operate in?

We routinely refuse to take on clients because their business competes with an existing client’s business. 

So rest assured: if you are our client then we will not take on a new client in your area of operation. 

We offer a 100% ROI guarantee. If we don't perform you don't pay. Simple as that.

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